Although the demand for hoodia material has been depressed since the CSIR/ Unilever attempts to develop a product, the demand for material has not disappeared entirely. There remains some limited commercial activity with a few Namibian growers still cultivating.
- A total of 11,223 kg of dried hoodia powder with a market value of just over N$700,000 was produced in 2011, while dried powder with an estimated market value of over N$145,000 was produced in 2012. Unfortunately, these volumes have not translated into sales of the same magnitude.
- Export of hoodia capsules have been reported, with more than 366,000 capsules valued at N$293,528 exported in 2011 and 206,250 capsules worth an estimated N$165,000 exported in 2012.
- The main importers of hoodia capsules are New Zealand and European countries, notably Austria. Some African countries also import hoodia capsules.
The full potential of hoodia is still to be investigated and opportunities other than for weight loss, in many cases based on traditional knowledge, are worth pursuing further. At this stage, investment in research for new products that may lead to new commercial opportunities in new markets is required.